top of page

Our Story

Climate Crisis is real. We serve, collaborate, act for the greatest good, and work on ourselves so that we can inspire others. We are part of a movement evolving and changing as we learn and expand.


1. Love

love life in all its forms

2. Inspire

with fact-based optimism, highlight opportunities and celebrate creative solutions

3. Act

stop pressing the snooze button and waiting for somebody else to do it

4. Collaborate

work together for the greatest good

5. Serve

life is service. Give generously and receive gratefully

Founding Principles

1.  Love

love life in all its forms


2.  Inspire

with fact-based optimism, highlight opportunities and celebrate creative solutions


3.  Act

stop pressing the snooze button and waiting for somebody else to do it


4.  Collaborate

work together for the greatest good


5.  Serve 

life is service. Give generously and receive gratefully


1.  This is a revolution

We are here to build a community to create great change


2.  Beauty

Our revolution is beautiful, it sounds good, it looks good, it smells good and it tastes delicious. As Bruce Mau said, “It is through our shared sense of beauty – the things that we know are good – that we will find not only the solutions that we need to confront the challenges of our future but also, perhaps more importantly, the means by which we will inspire, engage, and excite each other to care.”


3.  Work on what you love, love what you do

Khalil Gibran said, “I slept and dreamed that life is all joy. I woke and I saw that life is all service. I served and I saw that service is joy.”


4.  A human being is part of the whole, Universe

An ordained rabbi had written explaining that he had sought in vain to comfort his 19‐year‐old daughter over the death of her sister, “a sinless, beautiful, 16‐year‐old child.”


“A human being,” wrote Einstein in reply, “is a part of the whole, called by us “Universe,” a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest — a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole nature in its beauty. Nobody is able to achieve this completely, but the striving for such achievement is in itself a part of the liberation and a foundation for inner security.” – Sullivan, Walter. “The Einstein Papers. A Man of Many Parts”. The New York Times, 29 March 1972 


5.  Inspire through storytelling

We inspire people to take action with fact-based optimism. 

Martin Luther King Jr. inspired people with his dream not with his nightmare.


6.  Optimism and the search for possibility is what drives us

Michelle Obama, former First Lady of the United States, said “Don’t ever make decisions based on fear. Make decisions based on hope and possibility. Make decisions based on what should happen, not what shouldn’t.”


7.  Our messages have clarity, purpose, and are aligned with our beliefs so that we can rise above the noise.


8.  We celebrate difference


9.  Collaborations makes us stronger

We work together for the greatest good. 


10. Inspire by doing 

We learn from experts and activists who inspire by doing. 


11. We learn and share

We openly share what we learn. This revolution will be televised.


12. Design for all the senses

Our shows are created to stimulate all the senses – to multiply their impact and effect.


13. “Hope is about action. Hope isn’t wishful thinking. ” – Jane Goodall

We provide opportunities for people to take action in their lives and in the cause of the revolution.


14. Bring generations together 

We believe that optimism is ageless and that everyone has a role to play – our shows are designed for all.


15. We celebrate a new normal 

Where people aspire to be sustainable, because it is more beautiful, more affordable, more positive, more fun, more delicious, simpler and easier….. We promote a different lifestyle – one that is more intelligent and sustainable than our current one. We are Eco Influencers.


16. We fail forward

We use failure as a learning experience to advance. 


17. We are willing to lead and equally willing to follow

According to the needs of the project.


18. We are authentic 

We are honest with ourselves and with others and we take responsibility for our mistakes.


19. Progress not perfection

Our movement is not about reaching one static goal but about the journey. We enjoy the process of improvement.

20. We support all 17 of UN’s Sustainable Development Goals through our action and our giving


1. We contribute 10% of our revenue of each show to the selected foundations, NGO's and charitable organisations that are helping to promote our Delicious Revolution.  

2. We follow Albert Toolkit for sustainable production of all our shows.

bottom of page