Our Story
Climate Crisis is real. We serve, collaborate, act for the greatest good, and work on ourselves so that we can inspire others. We are part of a movement evolving and changing as we learn and expand.
1. Love
love life in all its forms
2. Inspire
with fact-based optimism, highlight opportunities and celebrate creative solutions
3. Act
stop pressing the snooze button and waiting for somebody else to do it
4. Collaborate
work together for the greatest good
5. Serve
life is service. Give generously and receive gratefully
Founding Principles
1. Love
love life in all its forms
2. Inspire
with fact-based optimism, highlight opportunities and celebrate creative solutions
3. Act
stop pressing the snooze button and waiting for somebody else to do it
4. Collaborate
work together for the greatest good
5. Serve
life is service. Give generously and receive gratefully
Manifesto
1. This is a revolution
We are here to build a community to create great change
2. Beauty
Our revolution is beautiful, it sounds good, it looks good, it smells good and it tastes delicious. As Bruce Mau said, “It is through our shared sense of beauty – the things that we know are good – that we will find not only the solutions that we need to confront the challenges of our future but also, perhaps more importantly, the means by which we will inspire, engage, and excite each other to care.”
3. Work on what you love, love what you do
Khalil Gibran said, “I slept and dreamed that life is all joy. I woke and I saw that life is all service. I served and I saw that service is joy.”
4. A human being is part of the whole, Universe
An ordained rabbi had written explaining that he had sought in vain to comfort his 19‐year‐old daughter over the death of her sister, “a sinless, beautiful, 16‐year‐old child.”
“A human being,” wrote Einstein in reply, “is a part of the whole, called by us “Universe,” a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest — a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole nature in its beauty. Nobody is able to achieve this completely, but the striving for such achievement is in itself a part of the liberation and a foundation for inner security.” – Sullivan, Walter. “The Einstein Papers. A Man of Many Parts”. The New York Times, 29 March 1972
5. Inspire through storytelling
We inspire people to take action with fact-based optimism.
Martin Luther King Jr. inspired people with his dream not with his nightmare.
6. Optimism and the search for possibility is what drives us
Michelle Obama, former First Lady of the United States, said “Don’t ever make decisions based on fear. Make decisions based on hope and possibility. Make decisions based on what should happen, not what shouldn’t.”
7. Our messages have clarity, purpose, and are aligned with our beliefs so that we can rise above the noise.
8. We celebrate difference
9. Collaborations makes us stronger
We work together for the greatest good.
10. Inspire by doing
We learn from experts and activists who inspire by doing.
11. We learn and share
We openly share what we learn. This revolution will be televised.
12. Design for all the senses
Our shows are created to stimulate all the senses – to multiply their impact and effect.
13. “Hope is about action. Hope isn’t wishful thinking. ” – Jane Goodall
We provide opportunities for people to take action in their lives and in the cause of the revolution.
14. Bring generations together
We believe that optimism is ageless and that everyone has a role to play – our shows are designed for all.
15. We celebrate a new normal
Where people aspire to be sustainable, because it is more beautiful, more affordable, more positive, more fun, more delicious, simpler and easier….. We promote a different lifestyle – one that is more intelligent and sustainable than our current one. We are Eco Influencers.
16. We fail forward
We use failure as a learning experience to advance.
17. We are willing to lead and equally willing to follow
According to the needs of the project.
18. We are authentic
We are honest with ourselves and with others and we take responsibility for our mistakes.
19. Progress not perfection
Our movement is not about reaching one static goal but about the journey. We enjoy the process of improvement.
20. We support all 17 of UN’s Sustainable Development Goals through our action and our giving
Bumjoo Maclennan
Co-Founder, CEO, Documentary Filmmaker
Born and raised in Seoul, Korea, I moved to US in late 2000 to fulfil my dream to work in the hospitality industry after my B.A. in consumer studies from Seoul National University. After my Master’s of Management in Hospitality degree from Cornell University, I spent the next 15 years working for large blue-chip organisations, engaged in high profile deals. I felt that I had achieved something big.
In late 2013, I was diagnosed with hypothyroid (an autoimmune diseases) and started to learn about how my body was reacting to different foods. Food was the catalyst which persuaded me to make a change in myself. I moved to London, UK in early 2015 and continued to work really hard while struggling with my physical and mental health.
In January 2019, I was recognised as one of the '49 Women Who Will Shape The Future Of UK Real Estate' by Bisnow which, for some odd reasons, unravelled something in me - the feeling of helplessness in the face of climate crises, the fact that my career did not have any purpose. I felt as if it was moving backwards and that I was deeply unhappy.
In late 2019, I left a 20 year-career in hospitality to make this film after having bought and sold hotel real estate and companies across Europe and the US since 2013 on behalf of large corporations and pension funds.
If it was not for my pursuit of better health and my love of real and delicious food, this whole adventure would not have happened.
Adam Maclennan
Co-Founder
Born and raised in London, Scotland and the USA. His Masters degree in Social Anthropology and dissertation on friendships and belonging, and his passion for quality food led him to a career in hospitality.
He has worked as a cheesemonger, restaurant general manager, cook, bartender, Italian food importer in London. During his graduate degree at the Cornell School of Hospitality Administration he met and fell in love with Bumjoo.
Since 2008, he has been advising hospitality investors across four continents, working on projects in Israel, Ethiopia, throughout Europe, the United States, the Caribbean and the Middle East. He participates in the Sustainability Roundtable at Cornell's Center for Hospitality Research, and is a member of the Energy & Environment Alliance.
In a life filled with travel, his passion for food prepared with purpose and love has expanded. The healthiest, most delicious foods have a story. They are grown and prepared by people who care, in harmony with nature. His family is currently transitioning their farm on the North coast of Scotland to be sustainable, regenerative, and produce delicious, nutritious food. He is inspired by the Delicious Revolution.